Discover how to transform every customer into a brand ambassador with our comprehensive guide.

The Ultimate Guide to Turning Every Customer into a Successful Brand Ambassador

Discover how to transform every customer into a brand ambassador with our comprehensive guide. Learn to leverage referral programs, action-based rewards, leaderboards, and personalized marketing to boost engagement, loyalty, and word-of-mouth promotion using’s powerful tools.

19 days ago
13 min read

Picture a group of enthusiastic supporters who are eager to tout your company's offerings, enthusiastically sharing their positive experiences with those in their social circle. These brand advocates can play a vital role in heightening brand recognition, cultivating credibility, and ultimately boosting sales. In fact, Edelman's most recent research reveals that 61% of individuals place the most faith in endorsements from friends and family, illustrating the enormous potential of word-of-mouth marketing.

Tesla's referral initiative is a prime example of the power of harnessing brand ambassadors, as the program encouraged existing customers to refer new purchasers by offering attractive rewards, resulting in impressive growth for the brand.

Recognizing this very impact of brand advocates, we've built, an all-in-one solution that helps businesses seeking to enhance their promotional campaigns. The powerful promotion engine streamlines the process of tracking and managing user incentives, making it a breeze to cultivate brand loyalty in your customers. With our straightforward APIs and range of features, converting satisfied clients into faithful brand advocates has never been easier.

Our comprehensive guide will demonstrate how our array of tools and integrations can assist any organisation in creating successful brand ambassador programs. We'll delve into topics such as utilising referral initiatives and incentivizing action-based accomplishments, incorporating dynamic leaderboards and distributing rewards strategically. In addition, we'll provide invaluable knowledge about fusing with customer data platforms (CDPs) to construct tailored marketing campaigns that genuinely connect with your customer base.

Come along with us as we explore the systematic approach of transforming all your customers into victorious promoters and brand advocates using!

1. The Power of Referral Campaigns

Why Referral Campaigns Matter

Utilising referral campaigns is a highly effective way to expand your brand using your current customer base. Encouraging customers to refer friends and loved ones allows you to tap into their personal connections and establish credibility through authentic recommendations. As a result, referral campaigns often lead to greater customer loyalty, enhanced conversion rates, and a more diverse clientele.

Multi-Tiered Referral Programs

Referral programs that have multiple levels of rewards go beyond simply incentivizing the referrer. They also benefit the new customer, resulting in a mutually beneficial arrangement that motivates more people to get involved. Through offering incentives at different points during the referral process, these programs establish a continuous feeling of worth and involvement for both individuals involved.

By utilizing a layered referral program, brands can incentivize referees to keep on promoting their products while offering value to the new customers from the beginning. In turn, both the referee and new customers become loyal advocates that can effectively spread the word about the brand. This collaboration creates a cohesive growth initiative that promotes sustainable expansion of customer network through word-of-mouth marketing, making multi-tiered referral programs a necessary marketing strategy for any thriving business.

How to Set Up Referral Campaigns Using

  1. An introduction to the dashboard awaits. And, that’s very simple - After logging in, head over to the "Referral Campaigns" tab where you can kick-start your campaign by selecting "Create New Campaign." Enjoy the flexibility of customizing rewards for new referrals and customers, and create multiple tiers with increasing rewards as more referrals are made via our user-friendly interface.
  2. Our APIs provide a seamless referral process - helping you gather the right data which will take your campaigns live in just a few clicks. 
  3. A pro tip - Add some excitement to your campaign by offering a variety of rewards such as spin counts, wallet points, webhook rewards (e.g., gift cards), and coupon codes. Tailor these rewards to align with your brand and campaign goals.

Real-World Example: Airbnb

Airbnb’s referral program is a prime display of the effectiveness of referral campaigns, especially a multi-tiered referral campaign. By providing travel credits to both the referrer and their friend, Airbnb encouraged their users to share their positive experiences. This strategy helped Airbnb grow its user base quickly and boosted their bookings. According to a case study by growsurf, Referrals drove 900% year-on-year growth for first time bookings. Airbnb reported that their daily bookings and signups increased by 300% when they implemented Referrals.

2. Motivating Customer Actions with the Right Rewards

Building Loyalty and Engagement

Giving incentives for customer behavior is an effective strategy to enhance participation and cultivate loyalty, which are important in creating brand advocates. When you encourage customers to perform specific actions, you not only strengthen positive actions but also create memorable experiences that raise the probability of customers promoting your brand.This uptick in engagement can translate to more organic promotion as happy customers spread the word about their favourable experiences with others.

Types of Action-Based Rewards provides a variety of action-based incentives to foster brand loyalty and turn customers into enthusiastic advocates. These include real-time rewards, time-based rewards for actions taken, and time-based rewards for inaction.

  1. Instant Incentives: By offering instant incentives, customers can receive rewards right after they complete an action such as buying a product or subscribing to a newsletter. This provides immediate gratification for the customer and reinforces positive behaviour. This can lead to increased customer satisfaction and positive word-of-mouth advertising as happy customers are more likely to share their experiences.
  2. Time-Based Incentives: Time-based incentives encourage customers to act swiftly and complete a particular task within a specific period. A case in point is giving a discount to a customer who buys items within 30 minutes of adding them to their cart. This sense of urgency can boost involvement, prompt quicker decisions, and create a feeling of accomplishment and fidelity. Customers who feel appreciated for their loyalty tend to become evangelists and share their good experiences with others.
  3. Encouraging Action with Time-Based Incentives: Encouraging customers to act within a specified time period through incentives can be an effective way to re-engage those who may have abandoned their intended action. For example, providing a coupon if a customer doesn't complete their purchase within an hour of adding items to their cart. By using this tactic, businesses can turn potentially lost customers into loyal ones who appreciate the extra encouragement. These re-engaged customers are often grateful for the reminder and incentive, ultimately resulting in positive word-of-mouth for the business.

Real-World Example: Starbucks

Starbucks has a loyalty program that uses action-based rewards to motivate customers. Every time you buy something, you receive points known as Stars that can be used to get free items. Additionally, Starbucks provides bonus Stars for reaching specific goals, such as making a certain amount of purchases within a month. These strategies inspire customers to visit more frequently and increase their spending, resulting in loyal supporters who enthusiastically spread the word about the brand.

In the third quarter of 2022, Starbucks Rewards had an impressive 31 million active members in the United States according to those reports Smile Insig and BusinessDIT. These members accounted for 55% of the company's revenue in that period, reflecting the economic significance of their loyalty to Starbucks. The program's effectiveness in promoting customer engagement and retention is evident in the fact that members tend to spend three times more and visit more often than non-members.

Through the implementation of comparable incentive systems, you have the ability to notably enhance customer participation and commitment. This strategy not only encourages repeat business, but also converts customers into fervent supporters of your brand, enthusiastic about spreading their favorable encounters with others.

3. Using Leaderboard Campaigns to Foster Engagement

Creating Healthy Competition

Engaging in leaderboard campaigns can prompt competition among customers, stirring motivation and driving them to achieve the top position. Acknowledging high achievers in front of others can inspire others to actively participate in the campaign, fueling their desire to reach the leaderboard's peak. Apart from the enhancement of engagement, it also cultivates a feeling of togetherness among customers.

How Leaderboard Campaigns Work

Leaderboard promotions monitor and exhibit customer behaviour, positioning participants based on their achievements. The openness of this classification structure stimulates customers to participate more regularly and receive additional points or perks.

Setting Up Leaderboard Campaigns Using

  1. Establish the objectives of your leaderboard campaign. Define whether your aim is to increase sales, user-generated content, or app engagement. Having these goals will help you create a campaign that suits your needs.
  2. Determine the actions that will give participants points. These may include purchases, referrals, social media shares, or other activities that align with your campaign's goals. Use the dashboard to set up metrics. Select the "Leaderboard Campaigns" section and choose "Create New Campaign." Define the actions and the corresponding points.
  3. Personalise your leaderboard to match your brand's aesthetic. gives different templates and customization options to choose from. Make sure the leaderboard is visible to participants, whether on your website, app, or through email updates.
  4. Choose rewards for top performers such as monetary prizes, special discounts, exclusive access to products, or additional loyalty points. Set up these rewards in the dashboard and link them to the leaderboard.
  5. Advertise the leaderboard campaign through your marketing channels. Use email, social media, and in-app notifications to motivate participation.
  6. Regularly update the leaderboard and keep participants informed of their rankings. Send notifications and encouragement to participants, particularly those who are close to the top.

Real-World Example: Nike Run Club

Nike Run Club motivates runners to keep track of their exercise routine and compete with their friends using leaderboard events. Users earn points by documenting their runs and sharing their progress, allowing them to climb up the leaderboard. This competitive feature inspires users to increase their running activity and creates a community of enthusiastic runners who uplift one another. By including leaderboard events, you can establish an engaging and enjoyable experience that motivates customer engagement. This will lead to increased participation and cultivate a group of loyal customers who can promote your brand.

Nike Run Club's gamification tactics have had a significant impact in terms of engagement. Their use of features like leaderboards, badges, and social sharing has proven to be highly effective, as users have shown increased activity within the app. Studies by StrideTribe and Outfield Gamify, we have found that these gamified app users are more likely to purchase Nike products and exhibit stronger brand loyalty compared to non-users, resulting in a positive cycle of engagement and sales growth​.

4. Distributing Targeted Rewards

Importance of Targeted Reward Distribution

To get the most out of your campaigns, it's important to distribute rewards that are tailored to your customers' behaviours and preferences. By doing this, you can boost customer satisfaction and engagement. This approach also helps with customer retention and can even lead to more word-of-mouth marketing. So take the time to segment your customer base and target your rewards accordingly.

How to Distribute Targeted Rewards Using

  1. Discover Unique Customer Groups: Analyse the behaviour, preferences, and purchase history of your customers to identify distinct segments. You can use the dashboard to easily create these custom segments based on demographics and other relevant criteria.
  2. Personalise Rewards for Each Segment: Create rewards that are tailored to the specific interests and behaviours of each customer group. For example, loyal customers may appreciate point-based rewards, while new customers may prefer receiving discount coupons. You can set up these rewards easily through the dashboard.
  3. Automate Reward Delivery: Use's APIs to automate reward distribution, ensuring that customers receive their rewards promptly and accurately. You can also set up automatic reward distribution triggers based on customer actions such as purchases, newsletter sign-ups, or referrals.
  4. Monitor and Fine-Tune: Keep an eye on the performance of your targeted reward campaigns using's analytics tools. Adjust your strategies as necessary based on the impact of different rewards on customer engagement. Solicit customer feedback to refine your rewards and ensure they continue to meet the needs and preferences of each segment.

Real-World Example: Amazon Prime

By offering a range of benefits, including free shipping, exclusive deals, and streaming services, Amazon Prime provides customers with a personalized experience. They use custom incentives to identify and cater to their clientele, which helps retain existing members and attract new ones. This approach makes it easier for Amazon to increase their customer base and foster loyalty among their users.

By 2023, the number of Amazon Prime users globally had exceeded 200 million, generating $35.22 billion in yearly subscription revenue in 2022. Prime Day boosted sales to $12.9 billion, reinforcing the exceptional return on investment from the program. Additionally, Amazon Prime members in America spend an average of $1,400 annually, demonstrating the program's ability to foster loyalty and increased spending through personalized incentives. Study by Backlinko , SearchLogistics and​​ BusinessDIT ​.

To show your customers that you appreciate them, you can use specific incentives that cater to their needs. This approach strengthens their loyalty and turns them into enthusiastic brand supporters who spread the good word about your business.

5. Gamifying the Customer Experience

The Power of Gamification

Gamification makes non-game activities more enjoyable by adding game-like features. This includes things like points, badges, leaderboards, and challenges, which incentivize customers to interact with your brand more often and in more meaningful ways. The result is higher customer satisfaction and increased sharing of experiences and accomplishments with others, which can lead to greater word-of-mouth marketing.

Using the Spin the Wheel Feature with

A successful approach to gamification involves incorporating the "spin the wheel" aspect into your rewards system. By doing so, you introduce an element of unpredictability and interest that keeps your patrons engaged and returning regularly. The wheel can distribute a variety of benefits in a playful and interactive way, making it an effective method of rewarding your customers.

How to Set Up the Spin the Wheel Feature Using

  1. Begin by designing your reward wheel - you can choose from various rewards such as discounts, loyalty points, free products, or access to exclusive events. You can customise the wheel’s appearance and reward segments by navigating to the “Spin the Wheel” section on the dashboard and selecting “Create New Wheel.”
  2. Next, establish guidelines for how your customers can earn spins, such as making a purchase, referring a friend, or completing a specific action. Don't forget to maintain a balance between excitement and reward distribution by setting limits and frequency.
  3. Embed the spin the wheel widget on your app or website by using's easy-to-use integration options. You can also use our APIs to track spin and reward distribution automatically.
  4. Market the spin the wheel feature through email, social media, and in-app notifications. Highlight potential rewards and the game's fun, interactive nature to encourage participation.
  5. Use's analytics tools to track participation and the rewards' effectiveness. Collect feedback from customers to make any necessary adjustments to the wheel and reward offerings.

Real-World Example: McDonald’s Monopoly

McDonald’s Monopoly exemplifies gamification by giving customers game pieces with their purchases, which can be used to win prizes such as free food items, cash, and cars. This yearly promotion boosts customer engagement and excitement, resulting in increased sales and frequent visits.

The 2023 edition of the McDonald's Monopoly scheme features impressive awards like £100,000 cash, MINI electric cars, and vacation vouchers, among other things. This advertising technique has shown to be incredibly successful, with previous iterations resulting in substantial increases in revenue. In 2010, the company experienced a 5.6% rise in U.S. sales during the Monopoly promotion, thanks to the game-based aspect of the campaign, which motivated customers to buy more and interact with the brand more often (source: Elofun, Yahoo Sports).

You can enhance customer engagement and promote brand advocacy by adding gamification aspects like a spin-the-wheel feature. This will make the experience more delightful and entertaining, encouraging customers to spread word-of-mouth recommendations and strengthen their loyalty towards your brand.

6. Comprehensive Support and Analytics

The Role of Support and Analytics in Campaign Success

In order to achieve marketing success, it's important to have two key elements: strong support and thorough analytics. By offering reliable customer support, you can alleviate any concerns or inquiries your customers may have, which in turn, builds trust and contentment. At the same time, utilising analytics enables you to gauge the effectiveness of your marketing initiatives, pinpoint problematic areas, and utilise data to make informed choices for future campaigns.

Utilising’s Support and Analytics Tools provides an all-encompassing range of aid and analysis equipment to assist you in efficiently overseeing your campaigns and acquiring important knowledge regarding their success.

Do you need help with technical issues or have questions about Our dedicated support team is here for you, and you can get in touch with them through the dashboard or email.'s dashboard analytics provide real-time data on your campaigns, including engagement rates, conversion rates, and reward distribution. You can also generate custom reports to analyse specific aspects of your campaigns, such as customer behaviour and effectiveness of strategies.

With data visualisation tools, you can easily interpret your campaign data through charts and graphs, allowing you to quickly identify patterns and areas that need attention. By integrating with customer data platforms (CDPs), you can gain deeper insights into customer behaviour and make targeted campaign adjustments.

How to Use Analytics for Campaign Optimization

  1. Keep a close eye on important metrics to gauge the success of your marketing campaigns. Dive into engagement rates, conversion rates, and customer satisfaction scores.
  2. Analyse your data to pick up on trends and patterns that can guide your marketing strategies. Identify popular rewards and engaged customer segments, for instance.
  3. Run A/B tests to compare different campaign elements and pinpoint the most effective methods. Use analytics tools to measure the impact of these tests and adjust your strategies accordingly.
  4. Gather and scrutinise customer feedback to gain insight into their preferences and experiences. Apply this information to enhance your campaigns and cater to customer needs.'s support and analytics tools can help guarantee the triumph of your marketing campaigns. Comprehensive analytics furnish the necessary knowledge for informed decision-making, while resilient support guarantees an effortless and favorable experience for your clients. This harmony establishes faith and devotion, transforming delighted customers into brand advocates who are enthusiastic to spread the word about their affirmative encounters.

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Conclusion offers a powerful strategy for transforming satisfied customers into passionate brand ambassadors. By using their tools and features, you can create, manage, and optimise effective brand ambassador programs that keep customers engaged and motivated. Here are eight ways can help you turn every customer into a successful brand ambassador:

  1. Encourage referrals with multi-tiered referral programs that reward both the referrer and the new customer with incentives.
  2. Motivate customers to complete specific actions with real-time, time-based, and inaction-based rewards that foster loyalty and positive word-of-mouth.
  3. Foster healthy competition among your customers with leaderboard campaigns that recognize and reward top performers.
  4. Tailor rewards to specific behaviours and preferences by segmenting your audience, enhancing satisfaction, and encouraging advocacy.
  5. Add excitement to your rewards program with gamification elements that keep customers engaged and coming back for more.
  6. Create highly personalised marketing campaigns by leveraging customer data platforms (CDPs) and integrating with CDPs for tailored experiences that resonate with your audience.
  7. Manage your campaigns effectively with’s dedicated support team and robust analytics tools that track performance, identify trends, and optimise strategies.
  8. Automate processes using’s APIs for seamless reward distribution, campaign management, and customer engagement that enhance operational efficiency and provide better customer experiences.

By following these strategies and utilising’s suite of tools and integrations, you can transform satisfied customers into passionate brand ambassadors, driving new business through word-of-mouth marketing, strengthening customer loyalty, and fostering long-term growth.

Are you ready to turn every customer into a successful brand ambassador? Get started with today and watch your brand reach new heights through the power of customer advocacy.

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